What began as a boutique-style event designed to LEVEL UP Canada’s sport hosting game has grown into a national movement reshaping how sport events are bid on, hosted, and experienced.

SPOHOX™ is not a conference. It’s an experience—and now, a movement—that mirrors the energy, ambition, and innovation of the sport hosting industry itself. From the moment you engage, you’re part of a community that goes beyond the field—one that embraces bold ideas, fresh perspectives, and entrepreneurial thinking.

Whether online or in person, SPOHOX™ is a space where sport hosting professionals encounter opportunity, develop new approaches, immerse themselves in meaningful dialogue, and elevate the entire industry.

With a reputation for fostering intimate, purpose-driven connections between North America’s top sport tourism talent, SPOHOX™ is more than an event—it’s a catalyst for change. It’s where the 5% show up—those who take insight and turn it into impact, building a new playbook for the future of sport hosting in Canada.

The SPOHOX™ LIVE program features top experts leading provocative discussions and tackling difficult topics impacting the sport hosting industry.

Players sit less and move more by participating in offsite excursions showcasing local venues and other ‘off the beaten track’ sites that demonstrate creative sport hosting.

Players get to showcase their competitive edge in this semi-competitive arena where teamwork and networking collide. 

Our late-night lounge is the perfect backdrop for relaxed conversations, new friendships, and unexpected collaborations.

Eligible destinations and their hosting / supplier partners and pre-qualified sport event organizers meet one-on-one to explore sport event hosting partnerships.

SPOHOX™ has been designed for DISRUPTERS, FORWARD-THINKERS, and CHANGEMAKERS who represent destinations, sport event organizers, venues, hospitality & travel professionals, and the education sector of the sport hosting industry.

A carefully curated group of attendees (aka the ‘Players’) gather live to CHANGE the game and score BIG in the sport hosting industry.

Attendance at SPOHOX™ LIVE is by invite only with strict limits on attendance numbers (quality over quantity) and an intentional balance between events rights holders, suppliers, and destination partners.